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[17], On July 11, 2007, while introducing the Wii Balance Board, Fils-Aimé walked up onto the stage and stated “My body…My body is ready.” This quotation would eventually become a meme[18] and Reggie acknowledged the phrase several times, including at the E3 2012 conference,[19] his appearance on Late Night with Jimmy Fallon[20] and his resignation announcement video. [8], Fils-Aimé joined Nintendo in December 2003 as the Executive Vice President of Sales and Marketing. Fils-Aimé's mother worked as a lead sales representative in a fine-jewelry store and his father was a machinist. The company was producing the GameCube, but Iwata and other Nintendo executives saw that most titles being produced were sequels with almost no new intellectual property. De bekendheid is anno 2020 bekend van President and COO of Nintendo of America. For the Canadian singer, see, Charles H. Dyson School of Applied Economics and Management, Association of Independent Commercial Producers, "Nintendo's Reggie Fils-Aimé Tells Us How To Say His Name", "Happy Birthday, Reggie Fils-Aime | NintendoSoup", "Reggie Interviewed By San Jose Mercury News", "Reggie Fils-Aimé: a corporate executive we liked", "GameCube ::: Advanced Media Network - Zelda, Mario, Metroid, Super Smash Bros, Eternal Darkness, F-Zero, Star Fox, Pikmin, Animal Crossing", "Reggie Fils-Aime promoted to NOA president", "Reggie Fils-Aime: From Taking Names to Making Names", "How Reggie Fils-Aime Became A Nintendo Legend", "The story of how Nintendo's iconic logo escaped an "age-up" remake", "Reggie Fils-Aime blocked plans to modernize Nintendo's historic logo", "Perspective: Nintendo on the latest 'technical divide, "Nintendo's Reggie Fils-Aime says he loves all the company's games — except one", "Nintendo's E3 2012: Reactions show hardcore gamers lost faith in Wii U (graph)", "Reggie Fils-Aime On Being Playable In Smash Bros Wii U: My Body Is Ready", "Nintendo fans, Reggie has a message for all of you. [34], During the COVID-19 pandemic, Fils-Aimé announced that he and video games journalist Harold Goldberg would start a "Talking Games with Reggie and Harold" podcast in conjunction with the New York Video Game Critics Circle. Fils-Aimé retired as president of Nintendo of America on April 15, 2019 after an announcement on February 21 and was succeeded by Doug Bowser. (Can he get any more romantic?!). He has three children from a previous marriage. Fils-Aimé is a member of the Advisory Council for Cornell's Communication department. In 2018, she was appointed a member of the Seattle Police Foundation board. Though Sanner had left the network in 2001, she’d met the new VP and they hit it off. "[29], Fils-Aimé announced he had been brought on as the first Leader in Residence at Cornell University's Charles H. Dyson School of Applied Economics and Management starting in October 2019. As of 2006 he lived on the Eastside of Seattle. He came to Nintendo after a stint at VH1 where he met the love of his life, Stacey Sanner. He came to Nintendo after a stint at VH1 where he met the love of his life, Stacey Sanner. [12][30] In addition, Fils-Aimé joined the board of directors for the New York Videogame Critics Circle, and became a managing partner in Brentwood Growth Partners, an equity firm based in Kirkland, Washington. The year prior, Nintendo's press conference was considered a quiet and dry affair compared to the conferences given by Microsoft and Sony Computer Entertainment; while Iwata and other Japanese executives were present, the only American on stage was George Harrison and had remained stoic during the conference. [1], Fils-Aimé took a job at Procter & Gamble in the company's brand management program. Leo Jonas Waldinger that she had recently discovered he was her great uncle. Photo Credit: Den of Geek. Because of this, Fils-Aimé has called Iwata his mentor as well as a "dear friend" throughout his time at Nintendo.[12]. They reportedly married in 2010 and settled in Seattle. She was inspired by five Seattle officers who lost their lives on duty. [28], After leaving Nintendo, Fils-Aimé created his own Twitter account under the name @Reggie and made his first tweet saying, "Hi Twitter community. [13] This message had been thoroughly planned by the upper management of Nintendo and Fils-Aimé had expressed caution to them about the tone of the message, but they still wanted him to deliver it. She later worked for the New York-based agency Goodman Media before taking over as Director of Communications at the Time Inc. publication Teen People magazine. [7] He was president of the school's Phi Sigma Kappa fraternity chapter,[7] where he was described as being neat and organized. He was raised in Long Island,[1] where he attended Brentwood High School;[5] he described himself as the "lone minority" among his classmates. [31] Though his positions at Cornell and through the New York Videogame Critics Circle, he wants to provide mentorship opportunities for youth and young adults as to encourage them to grow and become "leaders across a range of as many different disciplines as possible". [12], Fils-Aimé, who had participated in The Game Awards since its creation in 2015, presented at The Game Awards 2019. She has continued on the same path, producing SPD’s annual Seattle Police Awards Banquet. In interviews years after the 2004 event, Fils-Aimé said that his presentation was not his idea, but writing from the public relations department, and he himself had to be convinced to give the aggressive approach. After handling accounts for HTC, Windows, and Amazon at Waggener Edstrom as VP of Global Consumer Practice, she started her own firm, Sanner Strategic PR, in 2008. Provide a new product that actually underperforms on an established industry metric for "progress," and substitute an alternative that typically is smaller, less expensive and easier to use.

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